Making Aotearoa the most queer-friendly country on Earth
Nobody is systematically tracking which businesses, services, and spaces in Aotearoa are safe and welcoming for queer people. That knowledge lives in group chats and word of mouth, and it disappears when people move on. QueerSpace makes it permanent and accessible. Every review helps the next person walk through the door with confidence. And together, those experiences become anonymised evidence that drives real change -- for advocacy, for policy, for the communities that need it most.
You shouldn't have to learn the hard way which places are safe.
We've all been there. The GP who used the wrong name and didn't care. The bar where a look from the bouncer told you everything. The hairdresser a friend swore was great, but you couldn't remember which one. That knowledge -- which places are genuinely welcoming and which ones just say they are -- has always lived in scattered group chats, in whispered recommendations, in hard-won personal experience. And it disappears every time someone leaves a group or moves cities.
QueerSpace changes that. It's a community-built map of safety and inclusivity across Aotearoa, created by queer people for queer people. You can search for businesses and services near you, see how the community rates them across five dimensions -- Safety, Respect, Competence, Environment, and Overall Inclusivity -- and read honest reviews from people who've actually been there.
You never need to share your real name. Anonymous reviews are built in from the start, not bolted on as an afterthought. Your location is never stored more precisely than suburb level. GPS coordinates are used to show you the map in real time, and then they're gone -- never saved, never logged. We don't carry advertising and we never will. Nobody is buying your data. Nobody is building a profile of you. That's not a marketing promise. It's a design decision baked into the architecture.
Every review you leave helps the next person. But it does more than that. Your experiences become part of anonymised, aggregated data that reveals patterns nobody has tracked before. Which suburbs have the best-rated healthcare providers. Which types of businesses consistently fall short. Where things are getting better and where they're getting worse. That data goes to advocacy organisations pushing for better policy, health boards targeting training, and councils trying to understand where the gaps are in their communities.
You're not just finding safe spaces. You're helping build the evidence for systemic change. The mission is making Aotearoa the most queer-friendly country on Earth, one review at a time. Every review is a data point toward that goal.
Safety information is always free. Core ratings, safety warnings, and the community map will never be paywalled. This belongs to you.
Your customers have experiences in your space that you might never hear about directly.
The trans person who felt uncomfortable but left without saying anything. The couple who chose not to come back. The regular who loves your place but has never told you why it matters to them.
QueerSpace gives you honest, structured feedback from queer customers about how they actually experience your business. Ratings cover five specific dimensions -- Safety, Respect, Competence, Environment, and Overall Inclusivity -- so you get actionable insight, not just a star rating. You can see where you're doing well and where there's room to grow.
This isn't about being perfect. It's about being willing to learn and improve. Businesses that engage with their feedback and take steps to be more inclusive are celebrated on the platform. We connect you with training and certification organisations -- Rainbow Tick, Pride Pledge, Gender Minorities Aotearoa, InsideOUT, and others -- who can help you understand what your customers need and how to deliver it.
We should be upfront about how this works: reviews are honest community feedback. Businesses cannot pay for better ratings. Honest reviews cannot be removed at a business's request. The platform serves the community first. That said, we take accuracy seriously. If a review is factually wrong or violates our community guidelines, there are clear processes for addressing that.
Here's the bigger picture. Aggregated, anonymised trends from reviews across the country help advocacy organisations and government understand where things are working and where they're not. Your improvement contributes to a larger shift.
The Equaldex Equality Index shows Aotearoa New Zealand scores 88/100 on legal rights but only 65/100 on public acceptance. Closing that 23-point gap happens one business at a time.
When businesses across Aotearoa commit to being more inclusive, the whole country moves forward. Your customers' privacy is protected absolutely. We never share individual reviews or customer identities with businesses. You see ratings and feedback, not who wrote them. That's how trust works -- for your customers and for you.
You're responsible for the wellbeing of all residents in your region, including rainbow communities.
You take that responsibility seriously. But when it comes to understanding how these communities actually experience local businesses, services, and public spaces, the evidence base has significant gaps.
The data sources you currently rely on tell part of the story, but not enough:
Counting Ourselves
The most comprehensive trans health survey in Aotearoa New Zealand. It's valuable, but it runs every few years and captures population-level data, not place-specific experiences.
Census 2023
Added a gender identity question for the first time. But the census has been scrapped from 2028 onwards. That data window is closing.
Equaldex Public Opinion Index
Aotearoa New Zealand sits at 65/100. That's a national number. It doesn't tell you anything about your specific region, let alone your specific services.
Auckland's data gap
Auckland's Equaldex page notes "lacking public opinion data" -- and Auckland is the country's largest city. Smaller regions have even less to work with.
QueerSpace fills this gap with ongoing, crowdsourced, anonymised data about real experiences at real businesses and services. The platform provides aggregated trend data across your region, including:
- Which types of services score well for inclusivity and which consistently fall short
- Which suburbs or areas have the highest concentration of low-scoring businesses
- Where investment in education and training programs would have the greatest impact
- How inclusivity scores trend over time, including in response to specific interventions or funding decisions
This is evidence you can act on. It helps you target resources effectively rather than relying on anecdote or waiting for the next periodic survey.
We share aggregated trends with local councils, health boards, and community organisations. Individual reviews, ratings, and user identities are never shared. The privacy protections are absolute.
The broader picture matters here. Aotearoa New Zealand's legal protections for rainbow communities are strong -- 88/100 on the Equaldex Legal Index. But lived experience doesn't always match the law. QueerSpace provides the evidence layer that connects policy intent to real-world outcomes. Your region's data becomes part of the national picture that drives systemic improvement.
There's also a practical pathway that doesn't require council intervention. Businesses in your region that engage with their reviews and connect with training organisations improve their scores over time. This creates a positive cycle that benefits your community. QueerSpace provides the feedback loop. Training organisations provide the capability. Businesses do the work. Your role is to understand the trends and support the ecosystem.
For health specifically, provider ratings help your public health unit understand where gender-affirming healthcare is working well and where provider competency needs investment. When community members rate healthcare providers on Competence and Respect, that data reveals gaps that clinical audits simply cannot capture.
You've been doing this work for years. What you haven't had is ongoing, structured, place-level evidence.
You know the stories. You know which services are failing the community and which ones are getting it right. What you haven't had is ongoing, structured, place-level evidence to back up what you already know.
The data landscape in Aotearoa tells a clear story about what's available and what's missing:
Counting Ourselves
The most comprehensive trans health survey in Aotearoa New Zealand. It captures population-level health and wellbeing data and runs every few years. Essential for understanding the big picture, but not ongoing and not place-specific.
Census 2023
Added a gender identity question for the first time -- a significant step. But the census has been scrapped from 2028 onwards. That data window has closed almost as soon as it opened.
Williams Institute Global Acceptance Index
Scores Aotearoa New Zealand at 8.23/10, roughly 10th globally. Useful for international comparison, but it tells you nothing about regional variation within the country or about experiences at specific services.
UNDP LGBTI Inclusion Index
Ran a pilot in 2024 with Aotearoa New Zealand as one of six countries. It found personal security and violence was NZ's weakest dimension across the five areas measured. The pilot itself acknowledged the need for experience-based data that the researchers couldn't access.
OECD "Over the Rainbow"
Found Aotearoa New Zealand was 11-12 percentage points above the OECD average for legal LGBTI inclusivity in 1999, but this lead had narrowed to just 4-5 points by 2019 as peer countries reformed faster. NZ's 2022-23 legislative gains (conversion therapy ban, self-ID) help, but the trend of other countries catching up is worth paying attention to.
What none of these frameworks capture is ongoing, crowdsourced, place-specific evidence about how queer people actually experience businesses, services, and public spaces. That's the gap QueerSpace fills.
The platform produces aggregated, anonymised trend data showing which types of businesses score well across the country, which regions have significant gaps, where things are measurably improving, and where they're getting worse. This isn't anecdote. It's structured data from thousands of real experiences, updated continuously.
This is the evidence that makes your policy conversations harder to dismiss. When you can show a health board that gender-affirming healthcare providers in their region score 2.1 out of 5 on Competence while providers two regions over score 4.3, that's a different conversation than "we've heard concerns." When you can show a city council that inclusivity scores in their CBD have declined 15% over two years while a neighbouring city improved, that's evidence they have to respond to.
We never share individual reviews, ratings, or user identities. What we publish and share with partner organisations is the bigger picture -- the patterns and trends that emerge when hundreds and thousands of individual experiences are brought together.
Your organisation's role in this ecosystem is central. QueerSpace provides the evidence. You provide the advocacy, the expertise, and the relationships with decision-makers. When a business wants to improve their inclusivity, we connect them with organisations like yours for training, education, and support. The platform creates the motivation. You provide the pathway.
The theory of change: Community members voice their experiences. Data reveals patterns. Evidence strengthens advocacy. Advocacy drives policy. Policy creates structural change. Better outcomes lead to better experiences, which generate more data, and the cycle accelerates.
We're working toward measurable goals that align with international frameworks you already reference: Aotearoa New Zealand's Equaldex Public Opinion Index rising above 80/100. Top 5 on the Williams Institute GAI. Improvement in the UNDP personal safety dimension. These are ambitious targets. Your work is central to achieving them. QueerSpace gives you a new tool to get there.
Aotearoa New Zealand has built a strong legal framework for rainbow community protections.
Human Rights Act 1993
Sexual orientation as a prohibited ground of discrimination.
Marriage Amendment Act 2013
Marriage equality.
Conversion Practices Prohibition Legislation Act 2022
Banning conversion practices.
Births, Deaths, Marriages, and Relationships Registration Act 2021
Self-identification model for legal gender, effective June 2023. Aotearoa New Zealand is one of 17 countries globally recognised by ILGA World for this provision.
Harmful Digital Communications Act 2015
Protections against online harm.
These are significant achievements. Aotearoa New Zealand's Equaldex Legal Index score is 88/100, reflecting one of the more comprehensive legal protection regimes globally.
But law and lived experience are different things. The Equaldex Public Opinion Index is 65/100. That 23-point gap between legal protection and social reality represents the distance policy has yet to travel.
International benchmarks tell a nuanced story
Williams Institute Global Acceptance Index
Scores Aotearoa New Zealand at 8.23/10, approximately 10th globally. This is a strong position, but below Iceland (9.78), the Netherlands (9.46), Norway (9.38), Sweden (9.18), and Canada (9.02).
OECD "Over the Rainbow"
Found Aotearoa New Zealand was 11-12 percentage points above the OECD average for legal LGBTI inclusivity in 1999, but this lead had narrowed to 4-5 points by 2019 as peer countries reformed faster. Note: this pre-dates NZ's 2022-23 legislative gains, which will have improved the position.
UNDP LGBTI Inclusion Index pilot (2024)
Included Aotearoa New Zealand as one of six countries. Found that personal security and violence was NZ's weakest of five dimensions measured.
Social Progress Index
Ranks Aotearoa New Zealand 14th overall and in the top 4 for tolerance and inclusion.
What is missing from the current evidence base is a framework that systematically captures ongoing, place-specific, experience-level data about how queer people interact with businesses, services, and public spaces. Periodic surveys capture snapshots. International indices capture national averages. Neither captures the granular, ongoing, localised reality.
QueerSpace addresses this gap. It is a crowdsourced platform where community members rate specific businesses and services across five dimensions: Safety, Respect, Competence, Environment, and Overall Inclusivity. Reviews are structured, moderated, and aggregated to produce trend data at regional and national levels.
The platform produces aggregated, anonymised trend data that can inform evidence-based policy development in several areas:
- Where existing legal protections are translating into positive lived experiences and where they are not
- Which sectors, regions, or service types have the most significant inclusivity gaps
- Whether targeted interventions -- training programs, policy changes, funding decisions -- are producing measurable improvement over time
- How Aotearoa New Zealand's experiential outcomes compare to its legal and attitudinal rankings internationally
Privacy protections are designed to the standard required by the NZ Privacy Act 2020. User location is never stored more precisely than suburb level. GPS coordinates are used for real-time map display only and are never persisted. Anonymous participation is fully supported. Individual reviews, ratings, and user identities are never published or shared outside the platform. Only aggregated, anonymised trends are shared with research organisations, government agencies, and advocacy groups.
The theory of change operates at two levels simultaneously. At the individual level, community members share experiences, which provides other community members with information to make safer choices. At the systemic level, community-sourced experiential data strengthens the evidence base for advocacy organisations, which supports evidence-based policy development. In parallel, businesses that receive feedback through the platform connect with training organisations and improve their practices, creating a direct pathway from individual experience to institutional change that does not depend solely on legislative intervention.
QueerSpace's long-term success metrics align with existing international frameworks: Equaldex Public Opinion Index rising above 80/100 nationally. Aotearoa New Zealand entering the top 5 on the Williams Institute Global Acceptance Index. Measurable improvement in the UNDP personal security dimension. Sustained improvement in inclusivity scores across regions and service sectors. These are ambitious but measurable targets that complement Aotearoa New Zealand's existing commitments to equity and wellbeing.
Our Commitments
These commitments apply to every person and organisation that interacts with QueerSpace. They are design decisions, not policies we can change when it's convenient.
Safety information is always free
Core ratings and safety warnings are never paywalled. The community map, business ratings, and safety alerts will always be accessible without a subscription.
No advertising, ever
We will never carry advertising or share data with advertisers. This is a permanent commitment, not a launch strategy.
Privacy by design
User location is stored at suburb level only. GPS coordinates are used for real-time display and never persisted. Anonymous participation is fully supported.
Community-driven, not business-driven
Businesses cannot pay for better ratings or request the removal of honest reviews. The platform serves the community first.
Transparent data sharing
We share anonymised, aggregated trends with research organisations, government agencies, councils, health boards, and advocacy groups. Individual reviews, ratings, and user identities are never shared.
Open about our mission
This page exists because we believe transparency builds trust. You deserve to know exactly what we're building and why.
One review at a time
Every review helps the next person. Together, they build the evidence for change.
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